To My Amazing Hinchers

Thank you so much for taking the time to visit my website.  I never thought I'd hear myself say that...  My website!  

I know I say it all the time, but having my Instagram account has really changed my life in so many incredible ways, and I have you guys to thank for that!  You all mean the absolute world to me ♡.

I know that I am very lucky to live the life I do, and I've been thinking really hard, for a long time now, about what I could do, to give back.

I've always wanted to bring out my own line of merchandise, and I thought the most obvious place for Mrs Hinch to start, would be an amazing hinching notebook, and the comfiest loungewear set you've ever seen, to do all of your hinching in (both in dove grey, obvs...  because grey all the way!).  

So that's exactly what I've decided to do...  but with a little bit of a difference.  All of the profits made from the sale of these notebooks and loungewear sets, will be donated to a charity which is very close to my heart; Place2Be.  Now a few of you may not have heard of this charity before, but I've chosen this specific charity for very personal reasons. 

If you've read Hinch Yourself Happy, then you'll know that I didn't have the best time at school.  I was lucky enough to have a very supportive family who I could talk to at the time, but it breaks my heart to know that there are children out there who are going through so so much, who don't have anyone at all to support them, or anyone that they can turn to, so I think the work being carried out by charities like Place2Be is just so important.  And I could never thank them enough.  I've chosen, a lesser known, smaller charity on purpose, because I hope they will really feel the impact and the benefit of our donation, and be able to put it to the best use to help as many children as they can.  The fact that we can all be involved in something like this is just simply amazing.

I've added some official information below about Place2Be and included their website where you can go and read more about the life changing work that they do.  

Now when it came to the actual merchandise itself to sell in support of Place2Be, I wanted to be involved in every single step along the way, and in every little detail, because you guys know I'm quite particular.  And I'm actually so happy with what we've managed to come up with!  The quality of these items is incredible and that was very important to me.  I wish you guys could feel the softness of the loungewear sets through the screen!  I wanted amazing quality items which were ethically sourced and manufactured but still sold at an affordable price to most.  

I know people say this all the time, and it makes us roll our eyes, but these are very limited edition Hinchers, especially the loungewear.  If this is successful, then I would love to do more of this type of launch in the future, but I wasn't sure whether it would be or not, so we've only been able to make a small number of items.  So if you'd like something, please make sure you grab it.  I would hate for anyone to miss out! 

I'm so nervous, but so excited!  It makes my heart so happy to know that such a worthy cause will be benefiting from the sale of these items, and I'm so excited that my Hinchers will have something I've designed in your homes! Or on your bodies! (Is that a bit weird?  Probably Soph...  all the best! haha)  I just can't wait to see you all in your loungewear!  It'll be like our unofficial hinching uniform!

Thank you for always being so supportive of me, and everything I do.  I'll never know what I've done to deserve it, but I feel your love and read your kind words every day, and feel so incredibly lucky, and I can never thank you all enough.

Love Soph xxx

More about the incredible charity we'll be supporting

Registered Charity in England and Wales (1040756) and in Scotland (SC038649)


Place2Be is a children’s mental health charity. They are the leading provider of in-school support striving to improve the emotional wellbeing of pupils, families, teachers and staff. Place2Be provides emotional and therapeutic services in primary and secondary schools, building children's resilience through talking, creative work and play. The charity works with over 600 schools, supporting a school population of over 350,000 children and young people, helping them to cope with wide-ranging and often complex social issues including bullying, bereavement, domestic violence, family breakdown, neglect and trauma.

More information on the incredible work carried out by Place2Be and how you can get involved can be found at

*We're pledging to raise a minimum of £20,000 through the sales of these products.

100% of the profits are being donated to Place2Be.*